Education
AUSTRALIAN DIRECT MARKETING ASSOCIATION (ADMA), Sydney
Course in Direct Marketing Copywriting June 2007
AUSTRALIAN DIRECT MARKETING ASSOCIATION (ADMA), Sydney
Certificate in Direct and Digital Marketing August–November 2006
UNIVERSITY OF WASHINGTON, Seattle, Washington
Certificate in Software Product Management October 2001–May 2002
ROCHESTER INSTITUTE OF TECHNOLOGY, Rochester, New York
Master of Science, Printing Technology September 1999–December 2000
LONDON COLLEGE OF PRINTING, London, England
Bachelor of Arts, Printing Management July 1996–June 1999
- Awarded First Class Honours
- Member of the University of London Officer Training Corps
- 1999 Daily Mail Award Winner for Excellence in Printing and Publishing
- 1997 Stationers' and Newspaper Makers' Scholarship Recipient
Employment
ELIOT & COMPANY, Sydney
Managing Director September 2008–Present
- Help people publish information effectively
FUJI XEROX AUSTRALIA, Sydney
Software Marketing Manager November 2003–September 2008
- Nationally responsible for marketing software products
- Develop and implement product marketing strategies
- Manage product launch processes
- Manage product life cycles from launch to end-of-life
- Manage promotional activities
ADOBE SYSTEMS INCORPORATED, Seattle, Washington
Technical Pre-Release Program Manager March 2001–October 2003
- Manage software pre-release programs for InCopy, InDesign, and PageMaker
- Work with printers, publishers, advertising agencies and designers to identify potential features for future products
- Author product release notes, marketing collateral, and other customer documentation
- Manage and maintain product feature database
BRITISH ARMED FORCES
Telecommunications Specialist May 1993–July 1996
- Stationed in Paderborn, Germany, providing communications to 20th Armoured Brigade Headquarters
- Deployed as a member of United Nations Protection Force to Gornji Vakuf, Central Bosnia
- Awarded United Nations Service Medal
Published Articles & Papers
I contribute regularly to industry publications worldwide. A selection of published work is provided below.
- Reaching The Tip of The Iceberg Australian Printer, April 2009
- Scribus: Open Source Desktop Publishing Seybold Report, vol. 9, no. 1, January 2009
- Publishing Books in E-Installments Seybold Report, vol. 8, no. 23, December 2008
- Web 2.0 Goes to Work Seybold Report, vol. 8, nos. 19 & 20, October 2008
- Recipe for Success ProPrint, October 2008
- The Prospect of Rich Internet Applications Seybold Report, vol. 8, no. 14, July 2008
- All Aboard: XMPie Users Group Conference ProPrint, March 2008
- These Blogs Mean Business Seybold Report, vol. 8, no. 2, January 2008
- A New Era in Long Document Publishing Seybold Report, vol. 7, no. 23, November 2007
- Print’s Response to Web 2.0 Seybold Report, vol. 7, no. 20, October 2007
- Sorting Out Variable Data Printing Languages Seybold Report, vol. 7, no. 17, September 2007
- Tips of the Trade (contributing author) InDesign Magazine, August–September 2005
- Will the Real Workflow Please Stand Up On Demand, July 2005
- Measuring The Success of Direct Mail Campaigns Marketing Magazine, May 2004
- Defining Communication Across Printing and Finishing Processes Major Mail Users, March 2004
- Defining e-Commerce for the Graphic Industry Print Buyer Today, August 2001
- Deciphering the DI Market PrintWriter.com, February 2001
- 'Dot Com Watch' for Printing and Publishing Markets WhatTheyThink.com, January 2001
- RIPs for Inkjet Printers: The State of a Large Market Seybold Report, January 2001
- Milliwatts and Millijoules Seybold Report, August 2000
- Desktop Proofing with Adobe, Aurelon, Pixelis, Xitron Seybold Report, July 2000
- Digital Printing Issues 2000: Economics, Markets, Technology and the Digital Future Digital Printing Council White Paper, May 2000
Seminars & Presentations
- “Variable Information Languages” Session presented at PODi Application Forum, Melbourne, September 2008
- “Finding and Accessing Your Target Market” Session presented at PODi Application Forum, Melbourne, September 2008
- “Identifying Your Target Audience” Session presented at XMPie Users Group Conference, Las Vegas, February 2008
- “Advanced Interactive Content Ports” Session presented at XMPie Users Group Conference, Las Vegas, February 2008
- “Understanding Variable Information Languages” Session presented at PODi Application Forum, Sydney, October 2007
- “VDP Composition Workflows” Session presented at PODi Application Forum, Sydney, October 2007
- “Getting to Grips with Tables” Session presented at The InDesign Conference, Melbourne, August 2007
- “Powerful Personalisation with the Creative Suite” Session presented at Adobe Live, Sydney, July 2006
- “Document Automation with InDesign Server” Session presented at Adobe Live, Sydney, July 2006
- “Cross Channels with the Creative Suite” Session presented at Adobe Live, Sydney, July 2006
- “Web Site Design and the Creative Suite” Session presented at The Creative Suite Conference, Sydney, November 2005
- “Creating and Using SWF and SVG with the Creative Suite” Session presented at The Creative Suite Conference, Sydney, November 2005
- “How to Win Customers Over One at a Time” Session presented at Xplor, Sydney, November 2004
- “Essential InDesign Tips & Tricks” Session presented at The InDesign Conference, Melbourne, October 2004
- “Overcoming Your Fear of Tables” Session presented at The InDesign Conference, Melbourne, October 2004
- “Making Your Work Flow” Session presented at Graphic Arts Services Association of Australia (GASAA) Seminar, Sydney, July 2004
- “The Workflow Debate” Seminar speaker at The Knowledge Forum, Brisbane, Melbourne & Sydney, June 2004
- “Lessons Learned from the Dot Com Era” Seminar speaker at Seybold Seminars, San Francisco, September 2001
- “An Investigation Into the Relationship Between Contrast and Resolution of a Printing System” Technical paper presented at TAGA Annual Conference, San Diego, May 2001
- “Getting Down to Business With Digital Printing” Session presented at Graph Expo, Chicago, September 2000
- “Direct Imaging Press Trends” Seminar moderator at Graph Expo, Chicago, September 2000
- “Future Trends in Digital Printing” Seminar moderator at Graph Expo, Chicago, September 2000
- “Internet Resources for Creatives, Publishers and Print Buyers” Seminar speaker at Seybold Seminars, San Francisco, August 2000
- “Asset Management: Is It Really a Business?” Seminar moderator and speaker at Seybold Seminars, Boston, February 2000
Interests
Kayaking, hiking, reading, writing, blogging, web development, bookmarking, testing Adobe pre-release software, running the Sydney InDesign User Group and spending quality time with my wife Mysie and our daughter Minty.